WORK
Smart Umbrella
An established Chinese company with a strong European presence, Sorara Outdoor Living wanted to position themselves as the premier brand of outdoor umbrellas in the United States. So we did what we do best – sharing the story of what sets them apart. Unlike more traditional umbrellas, Sorara models boast a number of unique “smart” functions that allow you to use them in ways – and places – you may not have considered before. We showcased these features by combining a range of lifestyle shots with upbeat music and editing to communicate the active nature of the brand.

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