United Way of Greater Los Angeles is dedicated to creating pathways out of poverty for L.A.’s most vulnerable residents. They’re committed to fighting poverty at its roots – focusing on long-term solutions for the education, housing, and financial stability of everyone in L.A. County. Articulating that mission to local residents can sometimes pose a challenge. I helped them communicate the true nature of their work by sharing the human stories that motivate it. We began by shooting original interviews with individuals who had directly benefited from United Way programs. We added to that a quantity of b-roll footage for use in this and other videos. We then combined those with archival footage and existing photography to tell a clear, compelling story about how UWGLA is transforming lives and changing communities all across L.A. County.